Product Placement

Oops! On the factory premises of the Lindt & Sprüngli chocolate factory accidents are bound to happen. A production belt has been remodeled in one of the buildings, actually producing real little chocolate bars.

The Miniatur Wunderland is a dream world. We want to give our customers the chance to escape reality for a few hours and indulge on fantasy. Although we try to stay close to reality we don’t see the need to copy every latest fashion on the market. This is why we decided not to sully the Wunderland streets with flashing advertisement signs or gigantic billboards. We want to stay independent , we do not want to disturb our customers with advertisement and most importantly we do not wish to sell our souls.

Still there are places, where real life provides advertisement. For example, imagine the Wunderland streets with plain trucks, without any branding on them. As we aspire to build our models at a very high quality we have decided to accept certain types of cooperation, which would also be a win for our customers. A very good example for this is the Lindt chocolate factory. We really wanted to build a Swiss chocolate factory that would eject real chocolate and display a realistic chain of production. We therefore agreed with Lindt, that they would support us in building the factory and sponsor us with the chocolate. Our part of the deal was to build a model of the historical Lindt & Sprüngli chocolate factory in Kilchberg. We think this is a very profitable deal for our customers, the Wunderland and also for Lindt.

So, the Wunderland will always stay an ideally stereotyped reproduction of reality and will aways feel more devoted to its customers than to any companies.On the other hand, we love ideas and we like to play. If you, or your company have a funny idea how to integrate yourself into our site please do not hesitate to get in touch with us. We don’t want to get your hopes up, but you can still try.